證書及文憑課程

CEF Course Code: 33Z109631

This course aims to provide students with basic knowledge of financial reporting and the use of accounting information for decision making. Students will learn various analytical tools in assessing the financial performance and positions of companies. The key topics in the course are overview of financial statements, financial analysis, budgetary planning and capital investment appraisal. The concept of corporate governance and its importance will be discussed.

Topics include:

1.The Conceptual Framework for Financial Reporting;

2.Complete Set of Financial Statements for Limited Company;

3.Interpretation and Analysis of Financial Statements;

4.Budgetary Planning and Control;

5.Capital Investment Decisions; and

6.Corporate Governance.

CEF Course Code: 33Z109690

This course aims to provide students with a conceptual and pragmatic approach to understanding individual and group behaviour in organizations. It equips students with the knowledge and skills required to diagnose organizational behaviour for purpose of improving organizational effectiveness. The course will teach techniques for influencing and managing the behaviour of individuals and groups so as to bring about meaningful change in the organization.

Topics include:

1.Organizational Structure and Design;

2.Organizational Culture;

3.Organizational Leadership;

4.Organizational Work Motivation;

5.Group Behaviour and Work Teams;

6.Organizational Decision Making; and

7.Organizational Communication.

This course aims to teach students the basic statistical skills needed to present and analyze data, with a view to facilitating decision-making in business organization. Students will learn how to evaluate business data using a variety of statistical tools and use the information gained to improve product and service quality.

Topics include:
1.Basic Statistical Concepts;
2.Presentation of Data;
3.Statistical Measures;
4.Introduction to Probability;
5.Probability Distributions;
6.Sampling Distributions;
7.Interval Estimation; and
8.Hypothesis Tests.

CEF Course Code: 33Z10964A

The course aims to teach students the basic concepts and principles of financial management. Its chief focus will be on investments in long-term and financial assets, financing decisions, working capital management, management of capital structure, dividend policy, debt policy, cost of capital, risk management tools and mergers and acquisitions.

Topics include:

1.Net Present Value and Capital Budgeting;

2.Bond and Stock Valuation;

3.Cost of Capital;

4.Capital Structure;

5.Debt Policy;

6.Dividend Policy;

7.Risks Management Tools; and

8.Mergers and Acquisitions.

CEF Course Code: 33Z109674

The course aims to enable students to explain and examine major human resources roles and functions in contemporary business organizations. Students should be able to apply human resources management concepts and theories to manage people effectively at work. This course also discusses the application of human resources practices in international settings.

Topics include:

1.Overview of Human Resources Management;

2.Human Resources Planning;

3.Job Analysis;

4.Recruitment;

5.Selection;

6.Performance Management;

7.Reward Management;

8.Training and Development;

9.Career Management and Development; and

10.Managing Employee Relations

CEF Course Code: 33Z109682

This course aims to provide students with broad knowledge of the utilization of information systems for competitive advantage in business organizations.

Topics include:

1.Information Systems in Business;

2.Applications of Business Information Systems;

3.Databases and Information Management;

4.Securing Information Systems;

5.Information Technology Infrastructure; and

6.Using Information Systems in Organizations for Operational Excellence.

CEF Course Code: 33Z109704

The objective of this course is to provide students with an understanding of the fundamentals of marketing and its applications through effective branding strategics for an organisation. Students will be taught various marketing tools, branding and product management, integrated marketing communication and brand equity.

Topics include:

1.Introduction and the Marketing Essentials;

2.Scanning the Market Environment;

3.Consumer and Organisational Buying Behaviour;

4.Market Segmentation, Targeting and Positioning;

5.Branding and Product Management in the Marketing Mix;

6.Brand and Brand Management Fundamentals;

7.IMC and Promotional Mix;

8.Pricing and Distribution Channels; and

9.Designing Appropriate Marketing Mix to Build Brand Equity; and

10.Evaluating Effectiveness of Organization’s Marketing Activities.

CEF Course Code: 33Z109739

Organizations have increasingly opted for outsourcing their products and services to enhance operational excellence. However, the benefits of outsourcing may be outweighed by the problems in its operations that can cause significant degrading of productivity and customer retention. This course aims to examine the strategic role, tactics and techniques of outsourcing management to help overcoming these problems, improving competitiveness and increasing productivity in organizations.

Topics include:

1. Purchasing and Sourcing Management;

2. Strategic Purchasing Planning and Control;

3. Overview of Outsourcing; and

4. Strategic Global Outsourcing.

CEF Course Code: 33Z109712

The business environment today is characterized by increasing turbulence and competitive activity. Rapid developments in information technology and telecommunications are helping create more sophisticated and demanding consumers in the retail environment. As a result, the product life-cycles are becoming shorter and the rate of new product development is increasing. Retailers are becoming ever larger and more powerful and often offer a range of services other than the supply of tangible consumer products. Retailer's own brands are gaining market share in many categories challenging the brand leaders. This course aims to provide knowledge and concepts of merchandise management at strategic and tactical levels in response to the changes in retail industry. Students will explore the practices of merchandise management, retail buying and product management in the life-cycle.

Topics include:

1. Introduction to Merchandising;

2. Introduction to Retailing;

3. Store Layout, Design and Visual Merchandising;

4. Retail Communication Mix;

5. Retail Motivator and Marketing; and

6. Cost Evaluation.

CEF Course Code: 33Z109666

This course aims to provide the concepts of e-procurement system, e-tendering system and their associated information technology and systems to facilitate e-commerce. It will examine the role, key components, functions and implementation of these information technology and systems in transforming organizations through business processes and operations.

Topics include:

1. e-Procurement System;

2. e-Tendering System; and

3. Information Systems for Purchasing and Supply.

CEF Course Code: 33Z109747

This course aims to provide an in-depth understanding of the importance of supplier-customer relationship in purchasing management. The interactive nature of the relationship will be examined from socio-economic and technological perspectives. Students will learn to develop and adopt appropriate strategies, policies, planning, direction, risk assessment and control to maintain the relationship.

Topics include:

1. The Nature of Supplier-customer Relationship;

2. Relationship Management; and

3. Application Aspects.

CEF Course Code: 33Z109720

Organizations in the public and private sectors are confronted by a wide range of purchasing and supply chain problems on the quality such as the growing concern on product recalls. It is therefore vital to have professionals who can develop practical solutions to deal with everyday procurement problems on product quality and safety. This course aims to develop analytical skills to explore organizational policy incorporating corporate social responsibility (CSR) to resolve these problems. The CSR issues will be analysed strategically at multiple stages of organizational value chain and boundaries. Students will learn how an organization can integrate CSR into the purchasing process as a means to leverage social benefits and foster a sustainable economy.

Topics include:

1. Product Quality;

2. Product Safety;

3. Product Quality and Safety in Practice;

4. Product Recall;

5. Corporate Social Responsibility (CSR);

6. Measuring CSR;

7. CSR and Supply Chain; and

8. Strategic Planning and Management.