證書及文憑課程

CEF Course Code: 33Z109291

This course aims to provide students with basic knowledge of financial reporting and the use of accounting information for decision making. Students will learn various analytical tools in assessing the financial performance and positions of companies. The key topics in the course are overview of financial statements, financial analysis, budgetary planning and capital investment appraisal. The concept of corporate governance and its importance will be discussed. Topics include:

1.The Conceptual Framework for Financial Reporting;

2.Complete Set of Financial Statements for Limited Company;

3.Interpretation and Analysis of Financial Statements;

4.Budgetary Planning and Control;

5.Capital Investment Decisions; and

6.Corporate Governance.

CEF Course Code: 33Z109348

This course aims to provide students with a conceptual and pragmatic approach to understanding individual and group behaviour in organizations. It equips students with the knowledge and skills required to diagnose organizational behaviour for purpose of improving organizational effectiveness. The course will teach techniques for influencing and managing the behaviour of individuals and groups so as to bring about meaningful change in the organization. Topics include:

1.Organizational Structure and Design;

2.Organizational Culture;

3.Organizational Leadership;

4.Organizational Work Motivation;

5.Group Behaviour and Work Teams;

6.Organizational Decision Making; and

7.Organizational Communication.

This course aims to teach students the basic statistical skills needed to present and analyze data, with a view to facilitating decision-making in business organization. Students will learn how to evaluate business data using a variety of statistical tools and use the information gained to improve product and service quality. Topics include:

1.Basic Statistical Concepts;

2.Presentation of Data;

3.Statistical Measures;

4.Introduction to Probability;

5.Probability Distributions;

6.Sampling Distributions;

7.Interval Estimation; and

8.Hypothesis Tests.

CEF Course Code: 33Z109305

The course aims to teach students the basic concepts and principles of financial management. Its chief focus will be on investments in long-term and financial assets, financing decisions, working capital management, management of capital structure, dividend policy, debt policy, cost of capital, risk management tools and mergers and acquisitions. Topics include:

1.Net Present Value and Capital Budgeting;

2.Bond and Stock Valuation;

3.Cost of Capital;

4.Capital Structure;

5.Debt Policy;

6.Dividend Policy;

7.Risks Management Tools; and

8.Mergers and Acquisitions.

CEF Course Code: 33Z109321

The course aims to enable students to explain and examine major human resources roles and functions in contemporary business organizations. Students should be able to apply human resources management concepts and theories to manage people effectively at work. This course also discusses the application of human resources practices in international settings. Topics include:

1.Overview of Human Resources Management;

2.Human Resources Planning;

3.Job Analysis;

4.Recruitment;

5.Selection;

6.Performance Management;

7.Reward Management;

8.Training and Development;

9.Career Management and Development; and

10.Managing Employee Relations.

CEF Course Code: 33Z10933A

This course aims to provide students with broad knowledge of the utilization of information systems for competitive advantage in business organizations. Topics include:

1.Information Systems in Business;

2.Applications of Business Information Systems;

3.Databases and Information Management;

4.Securing Information Systems;

5.Information Technology Infrastructure; and

6.Using Information Systems in Organizations for Operational Excellence.

CEF Course Code: 33Z109356

The objective of this course is to provide students with an understanding of the fundamentals of marketing and its applications through effective branding strategics for an organisation. Students will be taught various marketing tools, branding and product management, integrated marketing communication and brand equity. Topics include:

1.Introducation and the Marketing Essentials;

2.Scanning the Market Environment;

3.Consumer and Organisational Buying Behaviour;

4.Market Segmentation, Targeting and Positioning;

5.Branding and Product Management in the Marketing Mix;

6.Brand and Brand Management Fundamentals;

7.IMC and Promotional Mix;

8.Pricing and Distribution Channels; and

9.Designing Appropriate Marketing Mix to Build Brand Equity.

CEF Course Code: 33Z153096

This course aims to introduce the procurement process in an organization and the techniques for supplier evaluation. This will enable students to analyse the current strategic procurement procedures in the supply chain. Topics include:

1. Introduction to Purchasing and Purchasing Process;

2. Insourcing / Outsourcing and Global Sourcing;

3. Supplier Evaluation, Selection and Measurement;

4. Supplier Quality Management;

5. Purchasing and Supply Chain Tools and Techniques;

6. Strategic Cost Management;

7. Negotiation;

8. Purchasing Strategy;

9. Managing Supply Chain Inventory;

10. Purchasing Law and Ethics; and

11. Performance Measurement and Evaluation.

CEF Course Code: 33Z15310A

This course introduces the knowledge and techniques of operations management and their applications in supply chain management in global context. It will examine the role of supply chain management, coordination in quality management as well as trade and customs issues across the global supply chain. Topics include:

1. Role of Supply Chain Management in a company;

2. Overview of Operations and Supply Chain Management;

3. Demand Forecasting and associated Risk;

4. Aggregate Planning in a Supply Chain;

5. Production Planning;

6. Project Management;

7. Network Design in a Supply Chain;

8. Structuring Upstream and Downstream Partnership;

9. Coordination in a Supply Chain and Quality Management; and

10. Trade and Customs Issues across the Global Supply Chain.

CEF Course Code: 33Z153118

This course is designed to give students a thorough understanding of the analytical tools and techniques in the management of transportation, delivery of goods, warehousing and inventory in Hong Kong. It will also examine the strategic role of air transport in the Greater Bay Area. Topics include:

1. Overview of Freight Transport Systems;

2. Air Freight Transport;

3. Strategic Stance of Air Transport in Hong Kong;

4. Road Freight Transport: Vehicle Selection and Vehicle Costing;

5. Ocean Freight Transport;

6. The Store and Warehouse Layout;

7. Identification of Materials and Inspection;

8. Inventory Checking and Stocktaking;

9. Inventory Control Techniques; and

10. Inventory Management Techniques.

CEF Course Code: 33Z153126

This course aims to provide students with an understanding of different types of e-logistics information systems and their applications in supply chain management. It will also evaluate the issues involved in the development and implementation of these systems. Topics include:

1. E-logistics;

2. E-supply Chain;

3. Electronic Commerce;

4. Warehouse Management Systems (WMS);

5. E-customer Service;

6. Enterprise Resources Systems (ERP);

7. E-payment and fraud protection;

8. Reverse logistics; and

9. Outsourcing of logistics services.

CEF Course Code: 33Z153134

This course aims to analyse the current developments of the logistics industry in China and the Greater Bay Area. It will also examine the social, technical, and economic arising from the current formulation of alternative logistics solutions. Topics include:

1. Contemporary Logistics Issues;

2. Trading Risk in China;

3. The Economics of Greater Bay Area (GBA);

4. Infrastructure for contemporary solutions;

5. Time – The Order Winning Criteria;

6. Formulating Logistics Strategies;

7. Formulating Logistics Solutions; and

8. Comparison of Logistics Practices.